How can I improve my website UX

UX design on the website: what to look for

The user-friendly web design, UX design on the website is becoming more and more important. After all, it is not just the benefit of a page that counts, but also that the desired information is easy to access. In this article you will find out what to look out for when designing your website in a user-friendly manner.

Anyone looking for products, services or answers online wants to find them quickly and easily. Since the quick search in between nowadays usually takes place on a mobile device, the UX design on the website one of the most important issues that the Page responsive is. A website must be able to be displayed clearly and quickly on every possible device. The mobile usability is the most important. And so they are too loading time become important again. Delay-free interaction means that a page builds up quickly.

UX design on the website: what should you pay attention to?

Scroll instead of click

Clarity also helps when displaying on different devices. Readers and searchers can orientate themselves more easily if the page is not optically overloaded. This applies to images, text and graphics, animations or colors, which you best use according to your style guide. Clear structures and optical clarity help to find your way around a website better.

Simple user guidance also builds trust: the ways to the required information are easy to find. The menu no longer has to consist of individual items and categories. Scrolling is often more practical than clicking on smartphones and the like.

Aesthetics: the eye surfs with you

Good design also includes the side modern and good looking. Viewing habits definitely have to do with user-friendliness. Familiar and pleasant things feel safer - in certain usage contexts, users expect a certain structure of a page, e.g. that they can find the terms and conditions and contact details.
Images for your website, graphics and fonts should be chosen sensibly be. Fonts and sizes can vary if it makes sense.

Personalized offers

Language assistance and offers and display methods tailored to the user are becoming more and more popular. voice control can be very practical for people with limited mobility, among other things. Individualization of the offer means that visitors to a website are shown what they are likely to want to read. True to the motto: Readers who liked this blog post stayed on this page for an average of 2.31 minutes.

Think of the user

The UX design should always be one user-friendly website to lead. Therefore, the user guidance should not only be well planned. It should be based on what users expect and what is useful to them. It is particularly important for companies that provide their offerings exclusively online to address the target group of the website users. For this, it is imperative to precisely define the company's target group in advance and to find out about their expectations.

Plan user guidance

A user-friendly website is characterized in particular by its conceptual reliability out. Therefore, every path that users can take on the website must be carefully planned from the first to the last step. Under no circumstances should visitors land on an error page or in a dead end. Illogical paths, incorrect link information, blind backward arrows or other non-working buttons also lead to users leaving the site quickly and having a negative memory of the company. Therefore, every user path from the first step to the last possible station is not limited to the Functionality but also on his Meaningfulness to check out. Carefully designed user guidance is therefore an indispensable prerequisite for a user-friendly website.

Perform usability tests

Before unlocking, every website should have a thorough one Usability test be subjected. Because many decisions that were made in the course of the UX design have to be checked after their implementation to see whether they also work well in practice. For the usability test, primarily uninvolved test subjects who approach the presentation with an open mind. Defects that show up during the usability tests must be remedied before activation. Even after activation regular tests make sure to continuously improve the site to ensure a user-friendly website.

Ensure comprehensibility

A user friendly website ensures that the user has all the elements on the page recognize quickly and clearly can. In addition to meaningful graphics, labels can help ensure that buttons can be clearly identified. However, the names must also be chosen carefully so that the user guidance is clearly displayed. Therefore, short and one-time keywords should be used for the different buttons, which every user understands without having to think about it. Wherever necessary, help for a better understanding should be provided. Explanations can for example through a so-called Tooltip that appears when you move the mouse over an item in a rollover box. In the mobile version, longer help texts can be offered on a separate help page, for example, if explanations are required.

Give orientation

Good orientation supports the user in following the path provided by the operator to the end. The user-friendly website informs its users where they are at every step. For this purpose, for example, the links that have already been visited can remain marked or the path that the user has covered appears in the header of the page. Especially in the Buying process precise orientation is particularly important. Because the buyer should always know which position of the transaction he is currently at and how many stations are still ahead of him. He must also be able to see which requirements he still has to meet before he can complete his purchase. So there is one user-friendly website your visitors always have an overview of your offer and the interactive processes.

Less dialogue for a longer stay

Visitors to a website are increasingly disturbed by dialog windows. In particular, opening dialog boxes on the entry page leads many visitors to leave the page. This is because the dialog page places a requirement on the visitor that he is not ready for as long as he has not yet been able to orientate himself on the page. Dialog windows interrupt the visitor in his orientation process and disrupt his own goal settingwhich can be in the information about the company and its products or in a purchase plan. Dialog windows can therefore lead to purchasing processes that have already been initiated being canceled. A user-friendly website only uses a dialog box when the user has been on the page for a while and has been able to obtain sufficient information. It does not force a dialog window on the visitor as long as he is not ready for the dialog. Dialog windows should therefore be used very cautiously.

Keep forms simple

No visitor likes to fill out forms. Everyone wants to be able to process their interactive tasks as quickly and easily as possible. This applies to the purchase process as well as to the registration for the newsletter or to the creation of a customer account. Therefore, a user-friendly website ensures that Forms easy to use are. For this purpose, the input fields should be clearly laid out and easy to understand. In addition, only the information that is really necessary should be requested from the user. The required data can also be requested for input in several stages. For example, in the first step, only the central personal data can be requested for input, while the full address or the selection of the payment method only has to be entered during the further ordering process.

Animations and videos

The presentation of company content using images and graphics in static form is suitable for numerous applications. But the potential of Animations and videos is considerably higher because they can convey information much more impressively. Therefore, not only merchandise providers, but also more and more websites with blogs and magazines are integrating the moving image in the form of animation and video to visually support editorial content. An optimal combination between written text, static images and graphics with animations and videos improves the user's receptivity and thus ensures more interaction.