What do packers mean for Green Bay

Green Bay Packers logo

Green Bay Packers is a member club of the NFC North Division and a non-profit professional sports team in the Major League. This team is based in Green Bay, Wisconsin.

The club is now considered unique as it is publicly owned with 360,584 shareholders (based on 2015 data). In addition, 4% of the franchise is a free float. A non-profit organization and ordinary people have been supporting it for a century. This leaves the team with unknown owners, and the public ownership only helps the franchise financially.

It all started with the unexpected decision of two football fan competitors - Earl "Curly" Lambeau and George Whitney Calhoun. Lambeau asked his employer, the local packaging company, for money for uniforms. He received $ 500 in cash for uniforms and equipment on the condition that the team be named after its sponsor. This condition was met.

As a result, the team was led by George W. Calhoun, J. E. Clair, and Earl Lambeau between 1919 and 1922. In the second half of 1922 the list of owners grew: in addition to Lambeau, it consisted of Gerald Clifford, Leland Joannes, Webber Kelly and Andrew Turnbull. The franchise was in this status until 1935. Then the company of the same name received all rights and the franchise was completely publicly owned.

The company went into decline, went bankrupt, was renamed Acme Packing, again bankrupt, and barely rebuilt after that. But all along, Green Bay Packers rejoiced on behalf of their sponsor and founder.

Meaning and history

By changing the logos of the Green Bay Packers team, you can follow the path of its creation. It all started with a simple emblem in the form of a rectangle with rounded corners and a few words: "YOU WANT IT, PACK IT WELL", "AP", "ACME PACKERS", "Green Bay, WI", "FUSSBALL 1921" ”. Judging by the text, the emphasis was on the sponsor, name and motto of the club.

Later, in 1951, the franchise received a logo that matched the sports theme. The nickname "Packers" took center stage, with an American football ball in the background. In 1956, the developers removed the lettering and brought the ball to the fore.

The packers hold the mark on the "G" logo and have given other organizations limited permission to use a logo similar to that of the University of Georgia and Grambling State University.


Green Bay Packers' debut logo isn't exactly nifty. The logo is simple and consists of standard names with different fonts on the white background. It dates back to the time the company changed its name to Acme Packing, which is shown on the logo. It looks like a chevron brand mark on clothes. It is designed as a round-edged elongated rectangle. It is outlined with two black stripes with a white area in the middle.

In the middle of the logo are the crossings "A" and "P" and their definition - the name of the sponsoring company. All of these elements are the same color: capital letters are dark blue with a gold outline, and the Acme Packing word mark is also gold. There's the name of the city, state and 1921 below. The logo has the slogan “You want it, we get it” in the upper right corner.

1951 – 1955

The Green Bay Packers logo of that time got its identity color - green. Between two orange goal posts is an orange soccer ball with a yellow outline, which, according to developers, represents strength, excellence, the pursuit of victory and perseverance. There is also a large-format word mark “Packers” with an uppercase “P” at the beginning. A large, detailed soccer ball with two white stripes and lacing serves as the background. There are no borders, no other outlines - just white paint as an indication of free space for activities.

1956 – 1961

In 1956, the logo featured a quarterback with the number 41 behind a yellow soccer ball. He is in a throwing position and is ready to throw. The background is the state of Wisconsin in green, in which the green star is marked in a white circle (city of Green Bay).

The player's helmet, socks and shirt number are white and his uniform is yellow like the soccer ball. In addition, the logo shows another soccer ball, which is larger and has two distinctive fine lines. Designers placed key elements on it - as evidence of the importance of American football to the people of Wisconsin.

1961 – 1979

This design of the Green Bay Packers logo is being fundamentally rethought. The logo is an oval English “G” that looks like a soccer ball. This element was added when Lombardi asked Packers Equipment Manager Gerald "Dad" Braisher to design a logo. Braisher hired his assistant, art student John Gordon of St. Norbert College. Satisfied with a white on the green football-shaped letter “G”, the couple presented it to Lombardi, who then approved the addition.

1980 - today

The last Green Bay Packer trademark was introduced in 1980. However, the actual year of its creation can be considered 1961, when the emblem was presented with a white letter “G” against a dark oval background. After 19 years, the artists outlined the oval with a wide yellow line, which marked the end of the entire redesign.

The original logo was designed by Gerald "Dad" Braisher and his assistant John Gordon, a student at St. Norbert College. They came up with this famous “G”, gave it a shape and meticulously worked out small details.

Font and colors of the emblem

If the team promoted his name by 1955, the approach to identity changed in the second half of the 1950s. In 1956, artists focused on depicting a soccer ball that was changed several times before being rendered as a stylized G. At first it looked pretty realistic. On the side was the state of Wisconsin and the player wearing the number 41 jersey.

Now the emblem is completely different. The ball remains, but now it's made in an abstract style: it can be identified by the inverted dark green oval surrounded by a yellow outline. The letter “G” inside is also oval.

The creators of the latest logo decided not to use standard fonts and developed the "G" design themselves. Right, not from scratch: they took a chopped font as an example and gave the letter the right proportions.

Color plays an important role in the design of logos. The palette is selected so that each shade looks harmonious. White gently gives way to dark green, which creates the necessary contrast. A light accent is a yellow stripe that appeared in 1980.